Conor Oberst and the label he founded, Team Love, has taken a novel approach to getting their music to the masses. They've opened up portions of their music library for free download, in part to circumvent music piracy.
Every month (or so) they will offer up selections from their library including entire albums, B-sides and live recordings. This approach takes the notion of "pay what you want" and not only turns in on it's ear but kicks it out the door. Normally, most Indie labels will at least offer free downloads of singles, but, to offer an entire album is quite something else (obviously).
All you have to do is go to their website and register for a "library card" which is giving them your email and setting a user name and password. After your set, you can get any of the offerings they have for the month (or so). Before you wonder how the label is going to make any money--the albums have already been release prior to being offered for free.
I've already taken advantage and downloaded Rabbit Fur Coat by Jenny Lewis and The Watson Twins. I always meant to pick that album up but never did. Listening to it now, I know why I should've picked it up earlier.
