Mile High Festival?

Did anyone even know about this festival? It's news to me. I mean, seriously, how many "destination" festivals are going to start popping up now. Sure, it wasn't bad enough that we have Rocklahoma, now we have this one? But, at least Spoon is playing there, and they seem to have a decent line-up. At least John Mayer is funny while he's waiting for the world to change.